Advertising Media Planning & Buying > Challenging conventional thinking to create dynamic media campaigns and valuable impressions.

Tools of the Trade

Effective targeting is grounded in a multitude of demographic and psychographic research that ultimately enable us to know our target inside and out. We put research first and view it as a critical factor that’s essential to any media plan.

We use a variety of syndicated consumer market and research tools to develop our media strategies. These enable us to identify geographically where our target market is, who they are, profile their lifestyle and habits and see what media they use by degrees of priority. Armed with a precise targeting strategy, we can quickly focus our media planning and analyze and track campaigns with maximum efficiency.

Keil & associates media research tools include:

ARBITRON
TAPScan
NIELSEN
TVScan
SRDS
Scarborough
MMR

 

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